Held during the Obon festival, this festival of dance celebrates 400 years of history and is in honour of returning ancestral spirits. The Awa Odori has become increasingly popular nationwide with hundreds of dancers, who call themselves Ren, competing with one another’s performance. The festival is colourful, full of fun has lively music and is well attended by locals and tourists alike.
The main attraction starts from 18.00, when groups of dancers perform in various parts of Tokushima city centre until 22.30. There are seven stages in and around the festival area with a choice between reserved seats (for a small fee) or seats that are free of charge.